Marketing — 30-Week Plan
Weekly outline built from the WAEC syllabus (last 5–10 years emphasis). Practice can be done offline; Mock is timed online (2 attempts).
Total practice: 420 • Total mock: 630
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Week 1–4 (October: Foundations of Marketing)
- Week 1: Introduction — meaning of marketing; key terms (needs, wants, demand, product, exchange, transaction, markets); history & functions of marketing in Nigeria.
- Week 2: Marketing concepts — production, product, selling, marketing, societal marketing orientations.
- Week 3: Marketing mix (4Ps) — product, price, place, promotion; importance & interdependence.
- Week 4: Marketing environment — political, cultural, religious, economic, technological & social factors.
Week 5–8 (November: Products, Markets & Behaviour)
- Week 5: Products — meaning, classification (consumer vs industrial, services vs goods, oil vs non-oil); product design & life cycle.
- Week 6: Markets — meaning; consumer markets vs organizational markets (industrial, reseller, government).
- Week 7: Consumer behaviour — factors influencing consumers (cultural, social, personal, psychological).
- Week 8: Organizational buyer behaviour — meaning, decision-making process, influences.
Week 9–12 (December: Planning, Pricing & Promotion I)
- Week 9: Marketing planning — meaning, importance, elements (mission, objectives, SWOT, strategy, implementation, control).
- Week 10: Marketing research — definition, process (problem definition, design, data collection, analysis, report), importance; use of feedback.
- Week 11: Pricing — meaning, strategies (haggling, cost-plus, demand-based, competition-based); determinants of price.
- Week 12: Advertising I — definition, functions, role in marketing system.
Week 13–16 (January: Promotion II & Merchandising)
- Week 13: Advertising II — types of media (print, radio, TV, digital, outdoor); advantages/disadvantages; sample adverts.
- Week 14: Sales promotion — meaning, functions, forms (price-off, coupons, loyalty, trade-in, sampling, merchandising incentives).
- Week 15: Merchandising I — meaning, elements (packaging, branding, labelling); influencing factors.
- Week 16: Merchandising II — functions & importance; mock essays on adverts, sales promotion & merchandising.
Week 17–20 (February: Distribution, Transport & Warehousing)
- Week 17: Distribution — definition, channels of distribution (direct, indirect, one-/two-/three-level); factors affecting choice; roles of wholesalers, retailers, agents.
- Week 18: Transportation — modes (land, air, sea, pipeline); documents (waybill, consignment note, manifest, ticket); factors influencing choice.
- Week 19: Warehousing — meaning, functions, activities; types (private, public, bonded, cooperative, state).
- Week 20: Market unions — meaning, types (e.g. Onitsha Main Market Traders Union, Balogun Market Association); roles of unions in Nigerian markets.
Week 21–24 (March: Facilitators, International & ICT)
- Week 21: Marketing facilitators — meaning, types (middlemen, banks, transporters, insurers, communication firms), roles in marketing activities.
- Week 22: International marketing — meaning, importance, methods (export, licensing, franchising, joint ventures, wholly owned subsidiaries); factors influencing international marketing.
- Week 23: International marketing regulations — tariffs, quotas, trade agreements, standards; Nigerian case studies.
- Week 24: ICT in marketing — e-marketing, digital platforms, ethics & abuses; WAEC-style mock on research, promotion & ICT.
Week 25–27 (April: Entrepreneurship & Integrated Review)
- Week 25: Entrepreneurship in marketing I — meaning, importance, traits of a successful entrepreneur.
- Week 26: Entrepreneurship in marketing II — sources of funds, locating outlets, managing resources, pricing, bargaining & selling skills.
- Week 27: Integrated review — rapid recall across products, markets, pricing, promotion, distribution, ICT & entrepreneurship.
Week 28–30 (April: Grand Final Mocks)
- Week 28: Grand Final Mock 1 (Paper 1 objectives + Paper 2 essays across mix & environment).
- Week 29: Grand Final Mock 2 (harder consumer/organizational behaviour & international marketing focus; strict timing).
- Week 30: Grand Final Mock 3 (closest replica; rubric discipline; balanced syllabus coverage).